Apparently, back in 1997 they aired some "spots" advertising Magic: the Gathering on MTV. And somehow, they made this card game we play look "cool" and "hip". Or at least I think that was the intended idea. Thanks to @ahalavais for alerting me to them.
Gotta see 'em to believe 'em, ladies and gentlemen.
http://www.youtube.com/watch?v=HztAWVUO1Zo
http://www.youtube.com/watch?v=D6uPN30plvM&feature=channel
http://www.youtube.com/watch?v=tJeqDV_j48g&feature=channel
http://www.youtube.com/watch?v=9Qze4djzyIQ&feature=channel
These videos bring me tears of pure joy. I want to see a modern version with current Pros. Who's with me!?